Three Case Studies, One Lesson: Show Your Face, Show Up Daily – A Founder-Led Growth Case Study
This case study focuses on How Three Nigerian founders used content to build a creator-brand that now makes…
Case Studies
Deep dives into viral campaigns, marketing experiments, and real-world success stories from Nigeria and beyond. Learn what worked, why it worked, and how you can apply the same tactics to your brand or hustle.
7 posts
All Access Fans: How Creator Marketing Drove ₦1.8B in Year One for Africa’s Answer to OnlyFans
There’s a Nigerian platform that paid creators over ₦1.2 billion in its first year — and it didn’t…
How Hilda Baci Broke 2 Guinness World Records & Built a Money Making Personal Brand
For many years, there has been a crazy debate on which Jollof rice tastes better in Africa. Nigeria…
What to Do After Learning Affiliate Marketing – A Simple Guide to Earn Your First ₦1 Million in Commissions
Hey there, and welcome to a community where you’ll regularly have what I call your most important affiliate…
$150 Million In 3 Days: How Alex Hormozi’s Third Book Launch Broke All The Records
Alex Hormozi just pulled off what could be one of the most talked-about marketing events of the year.…
21,000 TikTok Videos in 3 Days: How Rema’s $10K Content Challenge Broke the Internet
Rema just proved (again) that music marketing in 2025 is not about radio plays or billboards — it’s…
Why Most PR and Marketing Agencies Fail—And How Beta Digitals Used Micro-Workers to Stay Ahead
“E no easy,” is the common cry of PR and marketing agencies in Nigeria, but Beta Digitals is…