In recent years, there has been a rise in online course creator businesses creating online courses, digital products, software training, ease of work, and daily use. We have also seen such creators switch to selling offline products and starting software companies. Like Akin Alabi, the Founder of Nairabet, who released a best-seller book called Small Business Big Money.
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You see the new digital economy is a booming marketplace, and it is rewarding creators. Online course creators such as Tai Lopez has been at the forefront of this boom as a business. Now, we see Nigerian course creators generating over 9 figures in revenue from just one online course. Most of the time, once set up, the management of such a business is straightforward, allowing creators to walk away with a 90-95% profit margin per month.
Most creator businesses use affiliate sales milestone bounties to achieve such results by rewarding affiliates with commissions and bounties when they hit certain sales milestones. This blog post, I will explain how to best set up a strategy and achieve similar results.
Understanding Customer Persona
Your online course must have one important thing – a customer who wants it as a solution. With this understanding, you would need to think of every thought, feeling, and possible reaction of such a customer to prepare a strategy on how best to sell to them and make a sale. Getting this correct is extremely important, as it acts as the foundation for your strategy.
Creating The Target Audience
Using all the information garnered on who the potential customer for your online course is, you will now need to create a target audience with its attributes. Things such as gender, interests, location, and hook messages. For example, an online course on cooking might have such stats as female, home, family, and residential city. Think of it this way: these are the set of people who will see your ad. What traits are most similar to them, so you can use them in advertising and create ads that will sell directly to them?
Perfect Sales Page For Online Course
A sales page must do a few things; be responsive, hook the reader, tell a good story by starting with a problem and closing with the solution, and make payment processing and course delivery easy for customer order requests. It’s important to get these right, as it greatly impacts the sales conversion for your course. You should create a sales page that does all of these correctly.
UGC Ad Selling Directly to Potential Customers
Short-form video content has become a staple, with platforms like YouTube, Instagram, Snapchat, Facebook, and WhatsApp still promoting short-form videos. These platforms are one of the best traffic sources for targeting using social media, as they have created algorithms that attract similar interests in an audience type. You should create ads that are 30 seconds to 1 minute long, and take the user on a storytelling journey, explaining the problem and selling the product at the end
Utilizing Affiliates
Your video course must be hosted on a marketplace that allows the use of affiliates. This is very important as affiliates usually help increase sales by 2X – 100X. Some of the most popular online course creators have utilized affiliates to grow their online course businesses. Here’s a step-by-step guide on how to hire and reward affiliates in your digital business
Affiliates can be a powerful asset in promoting and selling your online course. By leveraging their audience and marketing channels, affiliates can help you reach a wider pool of potential customers and drive more sales. However, it’s essential to carefully select affiliates who align with your target audience and brand values. Look for affiliates with engaged and relevant followings, and provide them with clear guidelines, marketing materials, and incentives to effectively promote your course.
Posting Bounty on OwoDaily
Listing your bounty on OwoDaily announces your cash reward offer to thousands of micro-influencers and affiliates. With all the work you have done above, you are now simply handing over instructions and target information to them so they can begin promoting your offer to their audience.
To post a bounty, you will need to have created the target audience using the customer persona, set up your sales page with an affiliate feature enabled, and prepared a UGC ad that will sell directly to the audience. All this information will be required to list your bounty. For a step-by-step guide on setting this up, I recommend reading the article How to Set Up A Bounty on OwoDaily The Right Way.
Cash rewards can be set for affiliates who get to 100, 200, 500, or 1000 sales, depending on you as the creator. You can also instruct affiliates on how to promote correctly, preferred traffic sources, etc
Announce on Social Media & Begin the campaign
The best way to announce your bounty is live on your social media pages. Your brand page should already have content related to your course and a campaign running, confirming its listing so affiliates can begin their promotions.
Following these steps will guide you in enlisting thousands of affiliates to promote your course successfully, driving revenue growth. For businesses like these, setting up the infrastructure correctly is crucial, as it can lead to sustained revenue generation with minimal oversight.
