In the ever-evolving world of music promotion, social media has emerged as a game-changer, and user-generated content (UGC) has become the secret sauce for artists seeking to go viral kickstarting music dance challenges that have helped blow up artist’s streams across platforms.
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As we approach 2024, leveraging the power of UGC jobs on platforms like TikTok and Instagram is no longer just a trend; it’s a necessity for musicians and record labels aiming to captivate audiences and skyrocket their reach.
Short Storytime from a Music Promotion Consultant
Let me tell you a story from a few years back when I got consulted to manage social media campaigns for a major record label. One of my big tasks? Onboarding UGC content creators to kickstart a viral dance trend campaign for one of their in-house artists.
This wasn’t just any routine promo. The campaign ended up generating over 100 million views on YouTube for the artist’s catchy new single. Yes, you read that right – a nine-figure view count! However, we’re talking about a now A-list musician here.
Good music will always be good music. But in this crazy digital age, even the biggest stars can’t simply release a track and expect it to blow up on its own. Savvy marketing, especially leveraging the power of user-generated content, is an absolute must if you want songs to go viral in 2024.
Between 2017-2019, we replicated these under-the-radar tactics for multiple successful releases by that same label. Like in 2021 when another hit single spread like wildfire, actually outpacing its 17 million view count on YouTube by racking up a combined 43 million organic views from user-created content on TikTok and Instagram alone. Now that’s the real measure of virality right there.
These days, using platforms like OwoDaily to hire elite creators for targeted UGC viral campaigns has made amplifying that reach easier and way more cost-effective than the shady influencer marketing schemes of yesterday.
Before you begin, Let me guide you on what
The truth is we follow three crucial steps as explained below:
1) Going full forensic mode on the biggest viral hits and trends from the past 12-24 months. Scrutinizing the stats, content types, hooks, and mastermind creators behind each viral sensation. Building a database of what worked and why.
2) Using those deep-dive insights, we strategically mapped out exactly which creators to recruit, what unique hooks and dance moves to seed, and how to prime fans for a viral moment they’d desperately want to recreate and spread.
Back then, throwing money at influencers with contests was still a viable tactic. But these days, that’s just oversaturated and lazy. The real win is curating an authentic, irresistible moment.
3) Unleashing a calculated rollout. First, a Grade A influencer with 100K-500K followers planted the seed. Then a handful of rising, niche creators amplified it. Finally, nano-influencers joined the viral train, pumping out a daily drip feed of fresh, meme-worthy content to keep that buzz furiously spreading.
You may be asking what are the signs that your UGC music promotion campaign is smoking? It’s when the masses start generating a constant stream of viral memes, Reels, and challenges around the track. That’s when you know you’ve struck the perfect balance of notability and accessibility to make the song a self-perpetuating phenomenon.
In Summary, The Fix for “How do I Promote My Music?” Is
If you’re an artist or label looking to blow up a release in 2024, this is the playbook. Meticulous research, smart influencer campaigns, and setting the stage for an irresistible viral moment. Get the UGC right, and the music practically promotes itself.
So don’t sleep on social media user-generated content as just a flashy trend. Coupled with an elite creator strategy, it’s a cheat code for global music stardom in the modern era. Just ask all the acts I’ve helped blow up over the years!
