All Access Fans: How Creator Marketing Drove ₦1.8B in Year One for Africa’s Answer to OnlyFans
There’s a Nigerian platform that paid creators over ₦1.2 billion in its first year — and it didn’t…
Case Studies
Deep dives into viral campaigns, marketing experiments, and real-world success stories from Nigeria and beyond. Learn what worked, why it worked, and how you can apply the same tactics to your brand or hustle.
5 posts
How Hilda Baci Broke 2 Guinness World Records & Built a Money Making Personal Brand
For many years, there has been a crazy debate on which Jollof rice tastes better in Africa. Nigeria…
$150 Million In 3 Days: How Alex Hormozi’s Third Book Launch Broke All The Records
Alex Hormozi just pulled off what could be one of the most talked-about marketing events of the year.…
21,000 TikTok Videos in 3 Days: How Rema’s $10K Content Challenge Broke the Internet
Rema just proved (again) that music marketing in 2025 is not about radio plays or billboards — it’s…
Music Promotion: 3 Vital Steps You Can’t Afford to Miss
Good music will always be good music. But in this crazy digital age, even the biggest stars can't simply release a track and expect it to blow up on its own without an effective Music promotion