Social media has become the rocket fuel for launching artists into stardom. Since 2015, influencers have been shaping our daily lives, from the music we listen to daily to the products we buy. These influencers can make anything viral, especially music—often making an artist a household name overnight.
As an artist, the real question is how can you harness this power for your music? Let’s dive in.
Social media platforms like TikTok and Instagram are important for music promotion. When a TikTok creator makes a dance or comedy video using a specific song, it could spark a trend. Other creators join in, using the same song, which leads to millions of new engagements.
This increases plays, streaming numbers, radio requests, and overall awareness. Take, for example, the Ngwo Ngwo Challenge by Brain Jotter, which garnered 30 million views on its initial video and was reused by over 500,000 creators on both TikTok and Instagram.
Below is the first video shared by Brain Jotter
View this post on Instagram
Today, Big Music labels no longer rely on luck for a song to go viral—they actively initiate these campaigns by partnering with influencers. However, many miss a massive opportunity by not engaging micro-creators. While big influencers may have millions of followers, micro-creators often generate more engagement through multiple posts and can keep trends alive longer.
The biggest challenge has been organizing and rewarding a large number of these micro-creators to ensure they produce engaging content using your music. You want to incentivize creators to reach specific milestones like 10,000 views or 1,000 likes with a reward system that motivates them to push harder.
Rather than spending hours contacting small TikTok creators individually, you can list a bounty on OwoDaily and reach over 30,000 micro-workers and influencers in one go. This method allows you to instantly showcase your offer to thousands of potential creators who can start promoting your music right away.
Here’s the best part: with OwoDaily’s bounty feature, you only reward creators after they’ve completed the task. This ensures you’re paying for real engagement. Once they’ve met the milestones, they’ll unlock the reward using a simple code.
Setting up a bounty is easy.
First, you’ll need to sign up for an OwoDaily+ Business Account which is priced a ₦15,000 or $30/year. This premium account gives you access to the bounty feature and lets you connect with thousands of micro-influencers instantly.
After signing up and activating the subscription, you can create a bounty listing that details your music promotion campaign. You can specify the content you want (dance challenges, memes, or viral content), set milestones for creators to achieve (e.g., views, likes, and comments), and attach the cash rewards they’ll earn once they hit those milestones.
Here is a step-by-step guide to listing a Bounty for your Music Marketing Rewards
First Click on Post Job/Bounty,
Then use the following settings below to make your job bounty listing to reward creators on TikTok
Targeting: Worldwide
Job Category: Bounty
Job Sub-Category: Duet/Dance Video (Instagram or TikTok)
Workers: Here you will enter the number of creators you wish to reward for the campaign
Earn: This is the amount a creator will earn after successfully completing the task
Gender: Unless you wish to only get content from a particular sex group.
Screenshot: Only enable this setting if you wish to collect images as required proof
Bounty (Set Job Listing As Bounty): This activates your listing as a Bounty with new options “Creatives, Code, and Instructions”. For a detailed explanation of how to set and use the bounty code section >> READ HERE.
However here is what you need to submit in your listing when creating a bounty reward for music marketing
Creatives: Upload the initial video by the creator/artist showcasing the dance steps to serve as an example
Code: Enter a unique single-word code that once shared can be used to claim the cash reward e.g. SUCCESS
Instruction: Here you should enter instructions on how creators can get the code to claim the reward. It can be as simple as forwarding your music as a DM to the agency account on TikTok and upon confirmation. You receive the code
Job Title: Give your job bounty listing a unique name
Start Job URL: Enter the URL to directly link the song on TikTok, for creators to kickstart the Job
Job Description: Enter a detailed description of what their content should be, what is allowed and not allowed
Required Proof: Here you add what should be submitted when claiming the reward, it could be a username or screenshot of post
It’s best to list two bounties for music promotion campaigns, where one for mass-creating content and the second for creators who hit certain milestones such as getting at least 1000 views and 100 comments on their posts. Ensuring creators are further incentivized to give their content the best chance to win the reward by being organic and sharing it.
This strategy has already proven successful for many top hits. A big influencer may kickstart the trend, but it’s the micro-creators that keep it alive and continue to grow its reach. Here are some notable examples:
C Kay’s #KulosaChallenge currently has over 240,000 TikTok videos promoting the song. example below
@tileh_pacbro Ofcourse i had to jump on this one 🔥🔥🔥🔥😂😂😂😂 #pacbro #pacbrofamily #kulosachallenge ♬ KU LO SA – A COLORS SHOW – Oxlade
Mavin’s #WonDaMo Challenge currently has over 240,000 TikTok videos promoting the song. example below
@taaooma Crew just plenty 😂😂 #taaooma ♬ Won Da Mo sped up – ☠︎𝕤𝕒𝕞𝕫𝕫𝕪☠︎
Ayra Star’s #Rush dance challenge currently has over 2 Million TikTok videos promoting the song. example below
@stka_boyz #rushdancechallenge @ayrastarr #smashtalentkids #fyp Dc: @nandalamathew dopest Choreo on this song, try it out and tag him #foryou #rush #choreography ♬ Rush – Ayra Starr
Using similar marketing techniques you’re able to maximize your campaign’s reach without the hassle of contacting creators one by one. It’s efficient, scalable, and guarantees that you only pay for real results. While a big influencer can start a campaign, it’s the smaller creators that push your music to new heights by consistently engaging with the trend. These micro-creators use unique hashtags, mentions, and creative twists to help your music reach untapped audiences.
Plus, with OwoDaily’s simple bounty system, you have full control over how much you’re willing to reward creators based on their performance.
If you are ready to take your music to the next level
Sign up for an OwoDaily+ account today and start leveraging the power of thousands of micro-influencers to promote your music. The next big viral hit could be yours
