The new “Bounty Code” feature on OwoDaily is designed to simplify the job moderation process for job posters, reducing the time needed to confirm whether a job has been successfully completed. Before a worker can claim the payout attached to a job, they must submit a valid bounty code. This feature has successfully passed beta testing and has proven to significantly cut down the time required for job posters to verify worker submissions.
In this blog post, we’ll walk you through how to set up bounty codes for your performance marketing campaigns, with specific use cases for digital creators, software agencies, and music marketers.
What is a Bounty Code?
The Bounty Code feature locks a job, preventing micro-workers or micro-influencer affiliates from submitting their work until they provide a valid code. This code acts as proof of completion and is required to unlock the job’s payout.
For a complete guide on how to list a job on OwoDaily, check out our post: >> How To Post Job Bounty on OwoDaily
This guide focuses specifically on how to set up bounty codes and how they can be used in different marketing campaigns.
How to Activate the Bounty Feature
When creating your job bounty listing, tick the option labeled “SET JOB LISTING AS LOCKED BOUNTY.”
Once you’ve enabled the bounty option, you’ll see three choices for confirming job completion:
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- Creatives: Add promotional or instructional media.
- Code: Set a bounty code workers must submit to claim rewards.
- Instructions: Provide clear directions on how to unlock the bounty code.
Each option serves different purposes depending on the nature of your job listing. Below are specific examples of how you can use bounty codes for various performance marketing campaigns.
Use Cases for Bounty Codes
1. Digital Creators (Online Course or Digital Product)
If you sell online courses or digital products, affiliates can help drive 50-200% more sales. By using the bounty feature, you streamline affiliate onboarding, moderation, and rewards distribution.
Here’s how it works:
- Provide instructional videos and promotional materials that affiliates can share with their audience.
- Affiliates can download the materials and promote them across social platforms like WhatsApp or Instagram.
- Set specific milestones, such as the first sale or 10 sales. Affiliates who meet the milestone can then unlock the bounty code and claim their reward.
To learn more about hiring affiliates, read our detailed guide on >> How to Hire Affiliates
2. Software Agencies
As a software founder, getting your first customers can be challenging. With the bounty feature, you can engage affiliates to help promote your product and offer them rewards for successful sales.
Here’s how you can use it:
- Upload an explainer video of your product.
- Ask micro-influencer affiliates to create unique videos demonstrating your product and share them on platforms like YouTube.
- Set milestones (e.g., first sale or 10 sales), and upon reaching these, affiliates can unlock the bounty code to claim their rewards.
To learn more about hiring affiliates, read our detailed guide on >> How to Hire Affiliates
3. Music Marketing Agencies
Since 2015, creators have been rewarded for using specific music in their content, which often sparks viral dance challenges. Using the bounty feature on OwoDaily, you can easily hire thousands of micro-influencers to promote your music.
Here’s a simple way to use this feature:
- Create a dance intro video or meme, which micro-influencers can emulate.
- List the bounty with clear instructions, including dance steps, music to use, hashtags, and artists to tag.
- Affiliates who complete the challenge can submit the bounty code to claim their rewards, helping you reach over 30,000 micro-influencers on the OwoDaily marketplace.
To learn more about hiring content creators, read our detailed guide on >> How to Reward TikTok UGC Creators
4. Marketing Agency Promoting Lifestyle Deals
Marketing agencies can leverage OwoDaily to promote lifestyle deals using a pay-per-sale model, ensuring that commissions are only paid when sales are made. This model benefits both the customer and the affiliate:
- Customers earn cashback when they purchase a deal.
- Affiliates earn a commission for successfully promoting the deal and driving sales.
Here’s how it works:
- List Your Lifestyle Deal: Agencies can list discounted deals in various categories such as Fitness, Travel & Holiday, Beauty & Cosmetics, Fashion, Electronics, Health, Baby & Toddler, Shortlets & Hotels, Entertainment, and Food & Drinks.
- Set Up a Bounty: After listing the deal, you can use the Bounty Code feature to reward the first set of affiliates who generate sales. This works similarly to the process used in Music Marketing—affiliates promote your deal, and once a sale is made, they unlock the bounty code to claim their commission.
- Performance-Driven Rewards: The bounty system allows you to focus on performance-based marketing. You only reward affiliates when they successfully convert sales, ensuring a cost-effective marketing strategy that maximizes return on investment (ROI) for your lifestyle deals.
By allowing affiliates to recommend your deals to new customers, you can significantly expand your reach and reward top performers, driving more sales for your lifestyle business. This pay-per-sale model is currently available for approved categories, ensuring a streamlined, high-value marketing approach for both affiliates and businesses.
How to Use the Bounty Settings
Creatives
Attach promotional or instructional media for your campaign. This can include demo videos, ad creatives, or tutorial content to help affiliates and micro-workers execute tasks effectively. For instance:
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- A music marketer uploads a dance challenge video.
- A course creator uploads ad videos affiliates can use to promote the course or digital product.
- A marketing agency uploads promo ads for cashback or discount deals.
Code
This is the actual code workers will need to submit to claim the job bounty after completing the task. Make sure the code is easy to find and clearly displayed upon completion of the job.
Instructions
In this section, tell workers how they can obtain the code. For example, you could hide the code on the last screen of a video, include it in an automated message, or send it via email. The code should be easy to access for affiliates who have completed the job.
Other Use-Cases
The Bounty Code feature is also highly beneficial for Digital Marketers and Social Media Managers looking to streamline their campaigns. However, it’s crucial to ensure that the code is easily accessible after the job is completed. Ideally, the code should:
- Be displayed on the job completion page immediately after the task is finished, or
- Be obtainable by following clear instructions provided during the task.
This ensures a smooth process for affiliates or micro-workers, reducing confusion and ensuring timely rewards. By making the code easily accessible, you enhance the user experience and maintain engagement, encouraging affiliates to continue participating in your marketing campaigns.
Example of a Bounty Question
You can also set up a question as part of the job task. For example:
- “What is the color of the shirt worn by the speaker in the video?”
- “How many times was the word ‘XXXX’ mentioned?”
The answer to the question serves as the bounty code, allowing workers to unlock their payout after submitting it.
Best Practices for Bounty Code Implementation
- Clarity is Key: Ensure your instructions are concise and easy to understand.
- Scalability: Design your bounty code system to handle campaigns of various sizes.
- Flexibility: Adapt your bounty code strategy for different types of campaigns and industries.
- Transparency: Clearly communicate the rewards and conditions associated with each bounty code.
- Automation: Where possible, automate code generation and distribution to save time and reduce errors.
Conclusion
The Bounty Code feature offers a flexible and efficient way to reward affiliates and micro-workers, reducing the moderation time for job posters and ensuring that only completed tasks are paid out. Whether you’re promoting an online course, software, or music, this feature streamlines the process and makes managing performance marketing campaigns more effective.
By mastering the use of bounty codes in your performance marketing campaigns, you’ll not only streamline your operations but also create more engaging and effective promotions. Whether you’re a digital creator, software agency, or marketing firm, OwoDaily’s bounty code feature offers the flexibility and control you need to take your campaigns to the next level.
