Hello! Who are you and what business did you start?
What’s up! I’m Famous Mallam, the brain behind Famous Agency, one of Nigeria’s fastest-growing digital marketing agencies. We’re the magicians behind those viral social media campaigns you’ve been seeing for your favorite musicians, politicians, and top businesses.
Every month, we help over 5 high-profile clients dominate social media. We also manage a network of 300-500 digital micro-workers who work behind the scenes to make content go viral. And get this – we’re now pulling in between ₦3.5M and ₦5M monthly! Not bad for someone who started out studying engineering, right?
What’s your backstory and how did you get here?
My story isn’t your typical “I’ve always known what I wanted to do” tale. I was neck-deep in engineering books, preparing for a future in the oil and gas industry, when the digital marketing bug bit me. Sometimes, your true calling doesn’t care about your degree!
My first attempts were rough, sha. I started by managing small WhatsApp and Telegram groups for campaigns. It was chaotic – like trying to direct Lagos traffic without LASTMA. I had to figure out everything on my own, learning from trial and error while earning peanuts.
The turning point came in 2022. One random day, I stumbled across OwoDaily through a YouTube video. For those who don’t know, OwoDaily is a platform that connects businesses with thousands of micro-workers who help with tasks like sharing content, boosting engagement, and more. That discovery changed everything for me. Instead of managing multiple WhatsApp groups like a street performer, I could now scale my efforts effortlessly.
Take us through how you make your business work
Let me break it down for you:
Our premium packages: We offer premium social media marketing packages starting at $500 (about ₦400,000). These are all-inclusive services: from trend-setting tweets to Instagram content that feels like a celeb hangout spot. No shortcuts here – we deliver results that get people talking.
For musicians: We specialize in blowing up new tracks. Picture this: your song drops at midnight, and by morning, it’s all over Twitter trends, Instagram reels, and TikTok challenges. When Nigeria wakes up, your track is what they’re vibing to.
The secret sauce: Our “secret” is no secret at all: the 300-500 micro-workers on our job list. These are the real MVPs, handling content sharing, engagement boosting, and everything else needed to make a campaign successful
What’s working to keep the business growing?
First things first – no shortcuts! When you’re running campaigns for A-list celebrities, politicians, and top brands, you can’t afford to slack. We’ve built our reputation on quality and consistency, and that’s why clients keep coming back.
Here’s our strategy:
- Premium Pricing: We charge a minimum of ₦400,000 per campaign. This attracts serious clients who understand the value of top-tier marketing.
- Custom Tools: We’ve invested in building and using tools that help us deliver faster and better results.
- Scaling Operations: Platforms like OwoDaily allow us to scale campaigns effortlessly, so we can handle more clients without compromising quality.
- Consistency: Whether it’s a small campaign or a nationwide trend, we deliver on time, every time.
But, of course, it’s not always smooth sailing. Managing client expectations is no joke, especially when you’re dealing with high-profile personalities. And when you’re working with people across different time zones, the pressure is real. As we say in Lagos, “pressure makes diamonds!”
What’s your advice for others starting out?
If you’re reading this and thinking about diving into the digital marketing game, here are a few things I’ve learned along the way:
- Success takes time: Forget those “get rich quick” stories you see on social media. It’s a marathon, not a sprint.
- Start small: You don’t need fancy tools to start. I began with just WhatsApp groups and my phone.
- Invest in good tools: As you grow, invest in tools like OwoDaily, Canva, and ChatGPT or any specific tool to help streamline your work and scale.
- Build your reputation: One satisfied client can bring you ten more. Focus on delivering value and let word of mouth work for you.
What’s next for Famous Agency?
The future is looking bright!
We’re scaling up, taking on bigger clients, and exploring new ways to dominate the digital space. We’re also doubling down on helping musicians and brands make a splash on platforms like TikTok, Instagram, and Twitter. As we like to say, “we move!”
If you’re an upcoming entrepreneur or a creative looking to grow, I hope my story inspires you to take that leap. Whether you’re in engineering, law, or any other field, don’t be afraid to pivot when you find your true calling.
The hustle is real, but the rewards are worth it. Keep pushing, keep learning, and remember: the journey is just as important as the destination. Cheers to your success!