If you own a digital business whether you’re selling digital products, online courses, software, or operating in e-commerce or marketing you probably realize that getting your offer ready to be the best is just the first step. The real challenge lies in getting your offer in front of potential customers.
The frustration of missed opportunities or stagnant growth is familiar to many digital entrepreneurs. Without the right marketing strategy, your efforts may fall flat, leaving your business potential untapped.
Potential customers are out there, but they might be buying from competitors simply because they can’t find your better offer. This often leads to constant frustration and the fear that your offer may never reach its full potential.
However, what if there was a new and proven strategy to change all that?
I’m going to explain in detail how many digital creators successfully thrived in 2023 using affiliates and how you can be part of this success story in a new industry that rewards both creators and their biggest marketers.
This is a guide that will show you how leveraging affiliates alongside a great product or service can be elevated using a collective marketing effort of content creators, affiliates, and micro-influencers.
This simple strategy will show you how to hire affiliates by setting up a bounty campaign on OwoDaily, allowing you to instantly tap into a vast network of affiliates, micro-influencers, and content creators to boost your brand visibility, sales, and overall growth
A bounty can be listed using an OwoDaily+ Membership account on the marketplace as a performance-based marketing campaign where you set rewards for affiliates, influencers, or content creators who achieve specific milestones. Think of it as a way to incentivize a dedicated team of marketers to promote your product or service, driving sales and brand awareness.
Think of it as a way to incentivize a dedicated team of marketers to promote your product or service, driving sales and brand awareness.
Step-by-Step Guide to Setting Up a Bounty Campaign with OwoDaily+
Here’s the step-by-step process to list a bounty for your specific need
STEP 1
Sign Up for an OwoDaily+ Account
First things first, sign up for OwoDaily+. Head over to the register page and fill in your details. Once you’re registered, Upgrade to OwoDaily+ where you’ll gain access to a hire within the network of affiliates and the bounty listing feature.
STEP 2
Define Your Campaign Goals
Clearly define what you want to achieve with your bounty campaign. Whether it’s increasing sales, boosting viral social engagement, or creating original user-generated content (UGC), having clear goals is crucial.
Here are some examples of campaign goals digital businesses may have:
Online Course Owners: You may want to increase course sales, hence consider requesting affiliate sign-ups and fixed milestones. e.g. Sign up as an affiliate, earn 50% Commission on course sales and bonus X amount when total sales reach 10. This method has been known to improve sales by 300% if utilized properly. Only rewarding affiliates who hit sales milestones. Requirements for the Online Course Bounty include:
- A Video Guide for Affiliates on How to Set Up Affiliate Account and URL
- The Best Target Audience of customers to benefit from your online course
- 3-6 UGC Ad Videos to Market Digital Products (Video Size: 9×16)
- Preferred Bounty Code and Cash Reward Amount, which is used to claim the bounty reward
- Allowed & Disallowed Traffic Sources, which can range from Blogs, Search Ads, Social Ads, YouTube, SMS, etc.
Digital Product Owners: Here you may want to Grow awareness, recommendation, and sales using affiliates and micro-influencers for your digital product, hence you can run double bounty campaigns to ensure affiliates create content about your product listing on YouTube and aim to convert sales as affiliates. Requirements for Digital Product Bounty include:
- A Video Guide for Affiliates on How to Set Up Affiliate Account and URL
- The Best Target Audience of customers to benefit from the digital product
- 3-6 UGC Ad Videos to Market Digital Products (Video Size: 9×16)
- Preferred Bounty Code and Cash Reward Amount, which is used to claim the bounty reward
- Allowed & Disallowed Traffic Sources, which can range from Blogs, Search Ads, Social Ads, YouTube, SMS, etc.
SAAS (Software As a Service Business): You can aim to increase and improve organic blog mentions or create affiliate partnerships with video content creators, Who can create content aimed to rank, get new customers for your product, and grow sales organically. Requirements for SAAS Bounty include:
- A Video Guide for Affiliates on How to Set Up Affiliate Account and URL
- The Best Target Audience for Your Software
- A Sales Page or Demo Video to explain the software and its use cases
- Preferred Bounty Code and Cash Reward Amount, which is used to claim the bounty reward
- Allowed & Disallowed Traffic Sources, which can range from Blogs, Search Ads, Social Ads, YouTube, SMS, etc.
UGC Marketing for Artists/Managers: You can run music marketing campaigns to reward Viral UGC content creators who use your music to create viral content. UGC Creators can create dance videos or hop on music challenges on TikTok and Instagram, and be rewarded for creating content or going viral. Requirements for UGC Music Marketing include:
- Platform Choice for content upload: TikTok, YouTube Shorts, or Instagram Reels
- Preferred Bounty Code, which will be used to unlock the Job
- Preferred Music Hashtag
- Preferred Milestone & Reward Amount
- Allowed & Disallowed Content Ideas
Businesses: New Brands can reward micro-influencers who create content to boost sales of your cashback deals listed on the marketplace. As an SME or Premium service-based business in industries such as Travel and Holiday, Beauty and Cosmetics, Fashion and Electronics, Health and Fitness, Shortlets, Hotels, Events, Entertainment, etc bounty campaigns can be the perfect boost for micro-influencers who wish to promote your business offers for rewards. Cashback Requirements for Businesses include
- Commission Amount
- Preferred Cashback Claim Code
- Sales Milestone Reward (Optional)
- Complete Details About Your Deal Offering
- VSL Explainer Video for customers (Optional but improves conversion)
STEP 3
Create Compelling Marketing Materials
You must have promotional content ready for affiliates to make use of. Crafting engaging marketing materials that affiliates can use to promote your product is vital to keeping your marketing organized and tailored. This promotional content can include:
- UGC Video Ads & Explainers
- Sales Copy & Banners
- Promotional Content
The goal is to provide affiliates with everything they need to market your product effectively.
STEP 4
Set Up Your Bounty Campaign
Now it’s time to create your bounty campaign on your OwoDaily+ account. Follow these steps:
Log in to your OwoDaily+ account. Navigate to the ‘Post Job/Bounty’ section.
Ensure you have a subscription for an OwoDaily+ before proceeding to the Post Job/Bounty section
Fill in the details of your campaign, starting from Target and Category
Select the target audience of marketers you wish to participate in your performance marketing campaign. Also, select the correct category for your bounty
Goals, Milestone, Reward Amount, Gender (Rewards for achieving milestone)
Here you enter how many potential marketers can claim the bounty on your campaign, their gender, and the bounty amount.
Upload your UGC creatives and Set a Unique bounty code with instructions on how to claim.
Here you upload the creatives which can be used as ads, references or a demo of the content they need to re-create or make use of, for marketing purposes only
Title, Start URL, Description, and Request Proof (Any specific guidelines for the affiliates)
Enter the Job Title and URL from which they can begin your campaign. A Well-detailed Description of the target audience allowed and disallowed traffic, affiliate setup, and other instructions to help affiliates succeed in your campaigns.
The proof required should contain the information needed to be submitted by the affiliate after completing the bounty for recording purposes and the approval setting can either be Self or set to hire OwoDaily for verification. Kindly confirm the best option for your campaign from your account manager.
After all the requirements are ready and filled, Make payment for your Bounty Listing and wait for Approval which takes a few hours at most. Also, ensure your campaign details are clear and enticing to attract the best affiliates.
STEP 5
Monitor and Optimize
Once your job bounty campaign is approved and live, monitor its progress in real-time. OwoDaily a dashboard allows you to track the performance of your bounty campaign.
The image below is how your bounty listing will be made available to thousands of performance marketers.
Here are some tips to improve your campaigns.
Engage with Affiliates
Provide support, content, and encouragement to your affiliates to keep them motivated via social media, emails, etc.
Analyze Performance
Look at which affiliates are performing well and which aren’t. Use this data to tweak your strategy.
Adjust Rewards
If necessary, adjust the rewards to ensure they are motivating enough for the affiliates. If you listed for one sale only, you might consider adding higher milestone rewards as soon as affiliates begin to succeed in completing their first sale.
Performance-Based Rewards Only
You only pay for results, making it a cost-effective marketing strategy. You can get bloggers, micro-influencers, and affiliates to begin promoting your product or service and reward based on using content or sales only
Scalable Campaigns
You immediately easily engage a large network of marketers without additional effort, providing them with all they will need to succeed in promoting the offer
Increased Visibility
Tap into the established networks of affiliates and influencers. Access bloggers, content creators, copywriters ad affiliates consultants, etc
Real-Time Tracking
Monitor your campaign’s success transparently and in real time. Wherever your offer is listed you instantly see results
Authentic Promotion
The original User-generated content created often feels genuine when used for marketing purposes, it often leads to higher engagement and conversions.
Real-Time Success Stories
If you are still doubting this strategy, Here are some real-life success stories from people to used affiliates to 10X their reach
Yes, digital creators selling digital products, courses, and software have made over 5 billion naira using this strategy alone.
Need support setting up your bounty? Send us an email.
Don’t let your digital business potential go untapped. Sign up for OwoDaily+ today and list your bounty.
Empower affiliates and influencers to promote your business, driving sales and expanding your reach effortlessly.
By following this guide, you’ll be well on your way to leveraging the power of bounties to scale your digital business. If you have any questions or need further assistance, contact support to be assisted by an account manager.
