There’s a Nigerian platform that paid creators over ₦1.2 billion in its first year — and it didn’t do it with Instagram ads.
AllAccessFans (yes, the one everybody calls “Africa’s OnlyFans”) figured out a simple growth formula: recruit the creators people already watch, pay them fast in Naira, and tell the story loudly in the press.
Today I’ll show you the exact levers they pulled — and how you can copy it for your business, even if you’re not in the adult space.
Hold up, I know what you are thinking, but before you say anything, didn’t the Holy Book say, “Judge not, that ye be not judged.”
This case study will focus breaking down the marketing strategy the start up “All Access Fans” implemented to became popular in Nigeria, why most creators can’t stop talking about the platform, its excellent marketing strategy, what you can learn from its viral marketing as a creator or business owner from this, and steps you can take just in case you want to be a member 😈
What Really Is All Access Fans?
Realistically, All Access Fans is a platform created to help creators, especially in the adult content industry, easily monetize their content & fans directly through subscriptions, pay-per-view, and media sales, among other methods
That’s what it is.
However, it is promoted with the narrative that it is designed to help creators in various industries, such as music, fitness, movies, and others, monetize their content and earn money easily.
The platform was first conceived in the minds of its founders (Ife Omai & Oladapo Giwa) during the pandemic, when they realized the surge in demand for adult content. Still, African creators were either sidelined, exploited, or paid less for their content.
So they got to work.
In January 2024, the founders launched their MVP, focusing on addressing the pain points that African creators faced on larger platforms, such as OnlyFans, Youfanly, and Fansly, including local payouts, payment speed, dishonesty from middlemen, and regional compliance.
Upon its launch, All Access did something that only a few businesses could have conceived.
The Strategy
You see, promoting adult-related content on social media or with any form of advertising can be tough. Many platforms, like Instagram, TikTok, and Facebook, outrightly ban content like that.
So how did they get their users’ attention?
Well, it’s simple.
To go viral and attract more creators to its platform, it recruited and sponsored a significant number of top creators in the adult content space, as well as musicians, fitness instructors, and others.
Creators & Influencers like Bobrisky (Mummy of Lagos), Yhemo Lee, and Maliya official were also among the list of creators recruited and paid to join the platform and promote it to attract more users and creators to sign up on the website.
And the plan worked.
Soon, many Nigerian creators who shared explicit content on platforms like OnlyFans, Snapchat, and even Twitter (formerly known as X) began joining the platform.
It was fast, and onboarding was smooth.
Making Money
However, growing and earning on the platform wasn’t instant, as creators needed users to subscribe to their channel to earn money. In turn, they provided exclusive, never-before-seen videos to their channel members.
A single subscription per month can go as low as N5,000 to as high as N30,000. And if a creator has many subscribers, they can generate millions per month solely from subscriptions.
Let’s do the maths.
Imagine a creator on the platform charges N5,000 per user per month for their subscription.
This creator has 1,000 subscribers on their channel, looking to interact and be entertained.
Now: ₦5,000 x 1000 subscribers = ₦5,000,000 (Five Million Naira) per Month
And just like me, many Nigerians, upon learning that this was possible on the platform, were inspired to join, as many creators flaunted how much they earned from the platform per month and annually.
In Nigeria, where the minimum wage is less than $100 (₦70,000), earning as much as ₦5,000,000 ($3,450) per month feels like a dream for most, which is possible for a few privileged individuals.
However, All Access Fans, through its creators and word-of-mouth marketing, sold a dream that many Nigerian creators immediately jumped at to buy.
All-access fans also leveraged good Press releases to boost its presence by featuring posts on top blogs and social media platforms, including Zikoko, TechCabal & TechPoint Africa.
The Pay Off
All Access Fans’ strategic plan to leverage creators and word-of-mouth marketing certainly paid off.
In January 2025, the company announced that in its first year of operation (2024), it paid out over N1.2 Billion ($800,000+) to creators on its platform, and the total revenue from the platform was N1.8 Billion ($900,000).
The company also revealed that over 125,644 individuals signed up on its platform, with over 13,000 of those being creators and the remaining being users. The company also paid out N25.5 million in referrals, among other expenses.
After the platform announced this in its official press release with Tech Point & Tech Cabal, social media went ablaze as many individuals criticized the platform and its users for allegedly contributing to moral decadence in society. In contrast, others praised the platform for its rapid growth and scale.
Behind the scenes, many more individuals were inspired to join the platform so they can cash out, like other creators, or be entertained, like other users subscribed to various creators’ channels.
Today, the platform has over 300,000 users and is developing a mobile app, making it even easier for people to sign up and use.
Why Their Marketing Worked
A quick look at All Access Fan’s social media pages reveals that they are barely active and have a limited presence on most platforms, except for X (formerly Twitter).
Twitter is their leading platform where they share videos or images from creators on the platform.
This is because Twitter is the least problematic platform where X-rated content is allowed to be shared.
However, social media did not contribute to why their marketing worked.
Here is why below
1. Leveraging The African Poverty & Exploitation Factor While Solving A Need
According to the World Bank and several global news platforms, including Al Jazeera, the average Nigerian survives on less than $1 (₦1,450) per day. Between 40% and 80% of the country’s huge population falls below the poverty line.
Stats like this truly show us how survival, not luxury, drives most decisions in Nigeria.
With the minimum wage stuck at ₦70,000 and the costs of food, rent, and data rising daily, many Nigerians are forced into a constant hustle just to afford three meals; sometimes, even one balanced meal is a struggle.
This economic hardship has prompted people to explore unconventional ways to earn a living, whether that involves creating explicit content online, monetizing niche skills, or pursuing multiple side hustles.
However, here’s the catch: because Nigerians are perceived as “desperate for opportunities” and due to the country’s poor global reputation, platforms and brands often exploit local creators, paying them far less than their counterparts in Europe or the U.S., despite producing similar or even better content.
All Access Fans’ founders spotted this gap and moved fast.
They created a platform that didn’t shy away from adult content (a huge but underserved category), while simultaneously promising creators fairer pay splits, safer terms, and direct ownership without intermediaries taking the most significant slice.
This positioning did two things:
- It made a new set of creators feel seen and valued in a way other platforms weren’t offering.
- It built immediate trust because the platform wasn’t pretending; instead, it leaned into a reality people were already living.
That honesty evolved into loyalty, giving All Access Fans a clear identity and a strong early adoption curve.
2. Creators Are Your Secret Weapon
One thing All Access Fans understood from Day 1 is this: platforms don’t sell themselves, people do.
The founders recognized that to win in a creator-driven economy, you need creators with influence and loyal audiences.
Instead of waiting for organic adoption, they acted quickly by actively recruiting top creators who already had influence in Nigeria’s entertainment and lifestyle scene.
Think of it this way: if your favorite Instagram or TikTok personality tells you they’ve joined a new platform, curiosity alone makes you want to check it out. Multiply that across multiple creators with massive followings, and you suddenly have an instant supply of content, plus a built-in audience willing to subscribe.
That’s precisely what All Access Fans did.
They tapped lifestyle creators with huge followings, names like Maliya, Bobrisky, Yhemo Lee, and others who already commanded attention on Instagram, TikTok, Snapchat, and X.
Maliya, who is one of the top creators on the platform with over 1700 subscribers on her channel, had a campaign video for the brand that brought in over 170k views. The video also gained 4170 likes, 140 comments & over 750 shares (within the space of 1 year because it was posted in June 2024)
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Another creator Cynthia Ugwu (Barbie_Hillz) who also has a good following on TikTok & Instagram and known for her flexibility is also among the list of creators who were recruited for the brand.
She made multiple videos to promote the brand, and these videos brought in hundreds of thousands to millions of views. 
And the list goes on.
These creators weren’t just passive sign-ups; they were paid good money, onboarded, and encouraged to talk about the platform loudly.
The result came down to instead of trying to convince individual users one by one, All Access Fans leveraged the megaphones of creators who already had trust and distribution. It was like importing influence, ready-made.
This “creator-first” strategy not only boosted visibility but also created a ripple effect: other smaller creators saw the big names joining and thought, “If they’re on it, maybe I should be too.”
That’s how you build momentum quickly.
3. Never Sleep On PR & Your Brand Messaging
The second secret weapon was how seriously All Access Fans treated PR and branding.
Before the platform even had its “big win,” the company was already laying the foundation.
They leaned into media coverage, ensuring that outlets like TechCabal and Techpoint Africa wrote about them.
This wasn’t accidental; it was intentional storytelling.
At the same time, they invested in their identity. By working with Studio Unruly on branding and messaging, they avoided the trap of looking like “just another shady platform.” Instead, their look, feel, and voice came across as polished, trustworthy, and distinctly African-centric.
That positioning mattered because it made creators feel like they were joining a serious, homegrown platform they could proudly associate with.
When the platform eventually hit a significant milestone, the media groundwork paid off.
All Access Fans doubled down on PR, flooding both local and international press with headlines about its massive growth.
This created two powerful effects:
- Social Proof: If TechCabal and other respected outlets are covering it, then it must be legit.
- FOMO: creators who hadn’t joined yet started thinking, “Wait, am I missing out on the next big thing?”
By owning the narrative in the media, All Access Fans positioned itself as more than just a platform; it became a movement.
4. When It Comes To Money, Be Fair
At the end of the day, money talks, and in the creator economy, how you pay can make or break your platform.
All Access Fans kept it simple.
Ceators made money through subscriptions and tips, and they had the power to set their own prices. The platform on the other side took a fair share of the commission.
Here’s where they stood out: instead of charging ridiculous cuts like some global platforms, All Access Fans kept it at 20 -30%, with top earners (1,000+ subscribers) only giving up 20%.
That meant creators kept 70 – 80% of their revenue. This was a breath of fresh air in an industry notorious for exploitation.
But they didn’t stop there.
They solved one of the biggest frustrations African creators faced: getting paid quickly and locally. Instead of waiting weeks or using foreign accounts, All Access Fans offered fast Naira payouts within 24 hours, as well as dollar payouts for international transactions.
This wasn’t just a feature; it was a sweet spot for creators.
Creators who were tired of delays suddenly had a platform that respected both their craft and their cash flow.
In short, fairness wasn’t just a nice-to-have on the platform; it was the foundation of their business model.
5. Affiliate Marketing & Referrals Still Work
You can say that referral & affiliate marketing are old school.
But is it still effective? Absolutely.
All Access Fans understood that creators talk, and word of mouth is still king when it comes to marketing.
So, they formalized it into a referral program: creators earned 10% of the earnings from every new creator they referred.
Think about the psychology.
Now, recruiting other creators wasn’t just about “helping the platform,” it was about creating another income stream. If you bring someone in who gains a lot of subscribers on their channel, you earn alongside them when they receive their monthly payment.
This turned creator recruitment into a distributed growth engine.
Instead of All Access Fans carrying all the marketing weight, creators themselves had an incentive to spread the word. When people earn money just for helping others earn money, you create a viral loop.
6. Protect Your Creators
Here’s the part that most social & creator platforms (even some businesses) overlook: protection.
Being a creator, especially an adult creator in Africa, comes with a lot of stigma, trolling, and exploitation.
Many platforms ignore this, leaving creators vulnerable, but All Access Fans built its image around being a “creator-first” platform.
They rolled out features like comment blocking, privacy controls, and automatic bans for repeat offenders.
Beyond tools, the founders also leaned into a messaging strategy that reassured creators: this is your home, you’re safe here, and you’re respected here.
That positioning mattered because when creators know they won’t be constantly harassed or underpaid, they tend to stay.
In an environment where creators were accustomed to exploitation by middlemen and insults from outsiders, All Access Fans differentiated itself as a safe and empowering platform for its creators.
How You Can Borrow These Moves
From this platform, you can borrow and implement the following in your business today.
1. Leverage Micro-Influencers & Performance Marketers
You don’t need a celebrity endorsement to win attention.
Micro-influencers (those with 5,000–50,000 followers) often drive higher engagement and trust because their audiences perceive them as relatable.
By pairing them with performance-based campaigns (where they earn per sale, lead, or conversion), you can ensure your marketing spend drives measurable results. Think of it as paying for outcomes, not just impressions.
This is why we keep telling businesses on OwoDaily to stop relying only on ads.
If your buyers already follow certain creators, pay those creators and make them the funnel.
Then monitor your ROI closely and double down on what’s working.
2. Use Affiliate & Referral Schemes as Growth Engines
Just like All Access Fans turned creator recruitment into a viral loop with 10% commissions, your business can do the same.
An affiliate or referral program turns your customers, fans, and even employees into marketers who get rewarded when they bring you new business.
This creates an organic, distributed growth system that scales without needing huge ad budgets.
Launch a referral scheme for your product or service & use OwoDaily to attract affiliates who will spread the word about your products and services.
Example: “Get ₦5,000 off your next order for every friend you refer” or “Earn 10% commission every time someone buys with your link.”
Additionally, you can sweeten the deal for affiliates with bounty rewards for hitting milestones, such as making 10 sales and earning a N50,000 bonus, among others.
3. Invest in Good PR & Strengthen Your Brand Messaging
PR isn’t just for big companies; it is for every business, whether big or small.
It’s about crafting your story so the right people hear it.
All Access Fans understood that being featured in Techpoint, TechCabal, and other reputable media instantly built credibility and created a sense of FOMO.
Businesses that ignore PR often look smaller or less trustworthy than they really are.
Create a brand story that resonates with your target market. Invest in professional branding (logo, identity, messaging) that communicates trust. Then, pitch your story to blogs, podcasts, and local media in your niche.
With Owodaily, you can get your business featured on top media outlets, including Business Day, The Guardian, and many more, for a small fee. And the best part is that by using OwoDaily, you receive lucrative cashback rewards. It’s like being paid to get your business featured.
Never forget that strong PR and consistent brand messaging equal credibility and conversion.
At The End
All Access Fans have demonstrated that fairness, creator marketing, and effective PR can take your business to new heights.
Of course, it hasn’t all been smooth sailing.
Behind the scenes, the company has faced real struggles with payment providers, who are often reluctant to work with adult-focused platforms.
Add to that the challenge of fraud prevention, and you’ll see that building a creator-first business comes with serious operational hurdles. Still, All Access Fans is actively finding ways to manage those payment relationships, build trust, and keep the system running for both creators and fans.
The key lesson to learn is that a strong business model and sharp marketing can give you a fighting chance, even in demanding industries.
So whether you are a creator looking to monetize, a startup founder trying to grow, or a business owner seeking fresh marketing ideas, there’s something to learn from the playbook of All Access Fans.
