The Future of Viral Marketing for Creators, Brands & Artists
Remember when Rema released Kelebu on August 1st this year?
The song was just another song out on Music platforms.
But you see, unlike every other music artist, Rema & his team knew that to make this song go viral they had to do something most music artists and their label won’t consider.
So they dropped a ugc content bounty.
What was this bounty?
Rema posted on all his social media pages that he was giving $10,000 to anyone who could come up with a unique but interesting dance step for the song.
$10,000 in these times is no small money, and trust Rema’s Fans (and haters), they exploded with this news.
Everywhere on TikTok, someone was doing their own version of the challenge.
To everyone else, this was Rema being benevolent. But to marketers, this was genius marketing.
You can read our breakdown and thoughts on it here
So Our Product Team Decided To Cook 😉
Rema’s massive success on Kelebu was impressive, but we believe that more people can participate with an even chance of getting rewards based on performance. A service that should be for every music artist, brand, business owner, or creator who wants to go viral and get more eyeballs on what they’ve just launched (whether you have a big fanbase or not)
So we did something about it.
Our latest feature allows you to set up a Content Bounty Reward Campaign directly on OwoDaily.
Think of it as the ultimate matchmaker between brands that need eyeballs and nano-creators who know precisely how to grab them.
No more throwing money at ads and hoping it works, or guessing which influencer will deliver the results you expect.
This is about real creators making real content that actually performs for your music, business, or project, and getting paid for it.
What Exactly Is the TikTok Content Bounty Reward?
It’s simple.
The Content Bounty Reward Campaign is a new feature on OwoDaily where agencies, brands, and creators can reward nano creators who engage with their content with the single aim of getting attention, able to track and reward thousands of nano-creators making content for your brand on TikTok, managed with analytics on an OwoDaily+ Business account.
Here’s how it is structured:
Brands make a request, and creators fulfill it.
Creators who reach a minimum of 1,000 real views, which is the minimum expectation for a payout, are guaranteed to receive a payout.
However, creators who have their videos go viral (we are talking hundreds of thousands to millions of views) and hit the milestone the brand set, unlock the higher reward tier, and instantly guarantee a maximum payout.
In essence, what this means is that brands only pay for results, and creators get rewarded when their creativity goes viral.
To start a content rewards campaign, use the Post Content Rewards page and fill in the following correctly.
1. The Campaign Budget
What it is: The total amount of money you’re willing to spend on this campaign.
How it works:
OwoDaily splits this budget into reward slots (payouts) that creators can earn when they hit their performance targets.
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Example: If your budget is ₦1,500,000 and each reward slot creator earns ₦1,500, this means you can reward up to 1000 qualifying creators.
Tip: Think about how many creators you want to reward and what a “fair” payout per creator looks like based on the type of content you’re asking for.
2. Reward Slots
What it is: Reward slots define how many times a single video submission can claim a reward based on its performance.
Think of each slot as one unit of payout that unlocks when a video crosses your chosen view milestone, for example:
- Campaign Budget: ₦1,500,000
- Earn (payout per slot): ₦1,500
- Total Reward Slots: 1,000 slots
If you set: 1 slot = 1,000 views, then:
- A submission that hits 1,000 views and is verified will claim 1 slot = ₦1,500.
- Your total campaign can pay out up to 1,000 slots before the budget is exhausted.
So Reward Slots = how many total payout units are available, and each unit is tied to a specific performance level (e.g., per 1,000 views).
3. Max Slots per submission
What it is: Max Slots per submission controls how many slots a single video is allowed to claim. This is where you decide if you want to:
- Reward quantity – spread the budget across many creators
- Reward viral quality – allow a few viral videos to earn more
Using the same example:
- Campaign Budget: ₦1,500,000
- Earn per slot: ₦1,500
- 1 slot = 1,000 views
If: Max Slots per submission = 1
- A video that hits 1,000 views earns ₦1,500
- A video that hits 10,000 views still only earns ₦1,500
- Result: More creators can get paid (quantity focus).
If: Max Slots per submission = 10
- A video that hits 1,000 views earns ₦1,500 (1 slot)
- A video that hits 10,000 views earns ₦15,000 (10 slots)
- Result: Viral creators can claim multiple slots from the budget (quality/viral focus).
So in simple terms:
- Reward Slots = total number of times payouts can be claimed across all creators.
- Max Slots per submission = the maximum number of those slots a single video is allowed to take based on how viral it goes.
This gives campaign owners flexibility to design campaigns that either:
- Spread small rewards across many creators, or
- Heavily reward a smaller number of highly viral videos — or a mix of both, depending on how they set the numbers.
4. Earn
What it is: The payout for one slot – i.e., what a creator earns each time their video hits the view target (for example, every 1,000 views).
With a ₦1,500,000 budget and 1,000 reward slots, each slot pays ₦1,500.
If 1 slot = 1,000 views, then a verified 1,000-view video earns ₦1,500.
5. Gender
What it is: Who you want to focus on for this campaign, based on the creator or their audience.
6. Creatives
What it is: Reference content that shows creators the style, angle, or script you want. This can be 9:16 (reel format sample videos, product clips, or previous ads)
7. Reward Title
What it is: The name of the reward creators see in the job list. It should say what they earn and what milestone unlocks it.
Using the example:
- “#Dance Challenge Artist Name – ₦1,500 for every 1,000 views (Base Reward)”
- “#ClippingReward Creator Name – ₦15,000 for 10,000+ views (Viral Reward)”
8. Start Job URL
What it is: The first link creators need to click to do the job correctly – usually the TikTok sound link or a main landing link.
9. Description
What it is: Your campaign brief – all the instructions a creator needs to record the right kind of video and understand how slots are awarded. >> READ GUIDE FOR CONTENT DESCRIPTION
10. Required Proof:
What it is: What a creator must submit so OwoDaily can verify views and release the correct number of slots.
That’s usually:
- TikTok video link
- Screenshot of analytics showing views (e.g. 1,000 / 10,000 etc.)
- Platform username
Ensure the credits for the campaign is funded, then SUBMIT FOR APPROVAL.
After your campaign is live
Then, nano-creators can jump in to remake, remix, or duet them.
That’s it! But here’s where it gets interesting.
This isn’t your typical Influencer or UGC marketing.
Creators earn money based on how well your content actually performs. Real views. Real engagement. Real rewards.
Why Brands and Campaign Owners Need This
Marketers, musicians, artists, brands, this is for you.
The TikTok Content Bounty Feature on OwoDaily is like having access to an army of creators ready to amplify your message the moment you launch.
Forget boosting posts or throwing money into ads that might work or not.
With this feature, you can:
- Get hundreds of TikTok videos created for your campaign
- Launch viral dance or music challenges
- Generate authentic user content for product drops
- Boost your visibility organically across the platform
- Only pay when creators deliver real, trackable views
Every creator’s performance gets tracked automatically, so you see exactly what you’re getting. Total transparency.
Imagine this: Instead of paying one influencer to post content for you that might flop or not guaranteed to bring the results you desire, you get 100, 200, maybe even 500 unique videos promoting your brand across TikTok.
Perfect for artists, creators, and brands
