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How to Launch a Content Rewards Campaign on OwoDaily

content rewards

1. Campaign Basics for a Content Rewards Campaign

  • Campaign Name – Create a catchy, memorable name (e.g., “#LoveInLagos TikTok Dance Challenge”)
  • TikTok Sound URL – Direct link to the TikTok audio you want creators to use
  • Streaming Links – Include links to other platforms (recommended):
    • Audiomack
    • Spotify
    • Apple Music
    • YouTube
  • Official Hashtags – Your branded hashtags (e.g., #LoveInLagosChallenge, #BrandNameCashback)

2. Creative Direction

Give creators a clear roadmap for success:

Content Format:

  • Preferred Style – Specify what type of content you want:
    • Dance challenges
    • Memes or comedic skits
    • Duets or stitches
    • Green screen reactions
    • POV (point-of-view) videos
    • Before/after transformations
    • Review or unboxing videos
    • Story-time narratives

Creative Guidelines:

  • Content Themes – Define the vibe and emotion: e.g.
    • “Soft life date night”
    • “Hustle and grind energy”
    • “Bestie gist and gossip”
    • “Feel-good weekend vibes”
  • Do’s & Don’ts – Set clear boundaries:
    • Specific words or phrases to include
    • Topics or angles to avoid
    • Brand guidelines to follow
    • Content restrictions (e.g., no explicit language)

Content Templates:

  • Caption Ideas – Provide 2 to 5 ready-to-use caption templates that creators can personalize
  • Required Tags – List all social media handles that creators must tag:
    • TikTok accounts
    • Instagram handles
    • Other platforms

3. Budget

Reward Structure: Choose your incentive model:

  • Fixed Payment – Flat fee per approved video (e.g., ₦5,000 per accepted submission)
  • Performance-Based – Reward top performers (e.g., “First 10 creators to get 1,000 views and organic engagement”). Where nano-creators’ incentive is to share their videos and get more views to claim the reward in multiples i.e., if ₦2,000 per 1000 Views, therefore a 10,000 views video will claim ₦20,000 out of the campaign

4. Creative Assets & References

Help creators understand your vision:

Visual Inspiration:

  • Reference Videos – Share 3 to 6 example videos that capture the style and energy you want
    • Can be from TikTok, Instagram Reels, or previous campaigns
    • Show creators exactly what success looks like

Brand Materials:

  • Artwork & Branding – Provide:
    • Album or single cover art
    • Brand logo
    • Product images
    • Any visual assets creators might need

Traffic Direction:

  • Main Call-to-Action – Where should viewers go next?
    • Streaming link
    • Pre-save page
    • Product purchase page
    • Event ticket link
    • Landing page

5. Rights & Support

Content Usage:

  • Repost Rights – Confirm whether your brand can reshare creator content on your official channels (with proper credit to creators)

With these details in place, you’re ready to launch your Content Rewards campaign and watch your message spread across social media. OwoDaily will help you manage submissions, track performance, and reward the creators who make your campaign a success.

Questions? Our team is here to guide you through every step of building your viral moment.